Starfox Financial Services had the systems, service model, and internal operations of a sophisticated firm, but their brand no longer reflected the level of trust, professionalism, or growth they were building toward. Atypical led a 6 month brand refresh to create a brand experience aligned with high-value clients and long-term acquisition goals. Shortly after the rebrand, Starfox became part of WEG, one of the nation's largest registered investment advisory firms.